This iconic look first hit the streets in the 1960s – rocked by The Beatles. The style movement caused by a youth’s desire to dissociate from their parents.
The new style featured slim fitting well-tailored suits, influenced by changing Britain and associated with Caribbean immigration. Original Mods denied branded clothing as a statement against the mainstream and resided in Soho jazz clubs.
Mod culture spread from a cult in the suburb across jazz clubs around the UK. It became evident that tailored suits, although stylish, weren’t practical, causing the birth of the iconic parka coat – with special mention of the polo shirt and the trench jacket.
By the late ‘70s, the mod culture was decreasing due to an uprising in hippies… until Paul Weller took the stage and strummed it back into our wardrobes. Mod fashion decided to stick around and adapt.
Once you became a mod, you became part of a community, regardless of age, race and economic status – one of the main factors still rife in the culture today.
It made a significant mainstream appearance in the ‘90s when the Gallagher brothers stormed Manchester and the rest of Britain with their sideburns and town-crier-esque vocals – alongside other bands such as Blur and The Bluetones, the media called this “New-Wave Mod”.
The subculture remains defiant, inspiring youths around the UK and further afield. The selling point seems to be within its constant adaptation, relationship with music and other sub-communities. Notable spin-offs include (football) Casuals and Northern Soul.